Solution Spotlight: Singapore Tourism Board – GTM Asia: Strategic Market Entry into Asia’s $300 Billion Attractions & Travel Sector

Asia’s travel and tourism market is expected to surpass $300 billion in 2025, driven by Southeast Asia’s 670 million consumers and a rapidly growing middle class of over 350 million. This session highlights Singapore’s role as a strategic hub used by global attraction leaders to enter and scale in Asia’s complex, diverse markets. Gain insights into Singapore’s innovative ecosystem and discover practical strategies for building attractions that engage Asia’s expanding and dynamic audience.