Solution Spotlight: Hasbro – PEPPA PIG and the Magic of Play: Turning Stories Into Experiences

How do you take a beloved brand's milestone moment and transform it into unforgettable experiences for families around the globe? In this session, the Hasbro Global Experiences team shares how PEPPA PIG’s newest family member, Baby Evie, inspired a wave of creative activations that brought the magic of storytelling into real-world play. Attendees will also get an exclusive look at some exciting new PEPPA PIG experiences on the horizon.

Discover how Hasbro and its partners are turning narrative into immersive, shareable, and scalable experiences that deepen audience connection and expand the world of play.