Leadership Breakfast

Creating Greater Value in Attractions

Attractions lie at the heart of the Experience Economy, but that does not mean you can stand pat. With the maturation of the Experience Economy, everybody else is getting into your business, even to the point of commoditizing experiences! And as the world shifts toward the Transformation Economy, attractions must innovate to create greater economic value now and into the future. In this breakfast talk, Joe Pine, author of The Experience Economy and the recently released The Transformation Economy, will show leaders why this is going on and what they must do to create more lasting value.

Fuel Your Morning with Insight and Influence

Start your day alongside top decision-makers from across the global attractions industry at the prestigious IAAPA Expo Leadership Breakfast. This exclusive event offers unparalleled access to global leaders from around the world and features a compelling keynote address from an industry trailblazer. Connect, exchange ideas, and gain the inspiration you need to lead with impact!