Amusement Parks and Attractions Constituency Lunch: How Stories become Legends and Why That Matters

Join the IAAPA Amusement Parks and Attractions Committee for this annual program and luncheon. Share ideas, discuss trends, and network with amusement parks and attractions from across the global attractions industry.

Industry leaders behind some of the world's most celebrated places and experiences examine how and why story works, how to tell better ones, and how stories become legends pass on traditions, and stick around a long time. Join four iconic storytellers as they share their favorite tales and reveal how they have used stories to build everything from better ways to appreciate the natural world to multi-billion-dollar theme parks.