The Icon Character: Creating Monsters Guests Come Back For

The best haunted attractions don’t just scare guests, they create characters guests remember long after the lights come on. From a distinctive silhouette and unforgettable costume to a performance that keeps guests talking, an iconic haunt character can become a powerful part of an attraction’s identity and brand.

In this EDUSession, explore how to create signature characters that stand out in the darkness, connect with guests, and deliver memorable, repeatable experiences. Discover the balance between actor-driven performance and scripted characterization, and learn how roaming characters can extend the story beyond the attraction itself. Participants will also explore how iconic characters can become valuable marketing assets through guest engagement, social media, and brand-building opportunities before, during, and after the event.