DEEP STORY: The Secrets of Transformational Story Making

Explore the tools and lessons arising a lifetime of creating transformational experiences, such as brand centers, museums and other visitor attractions that seek to cause visitors to become more attracted to an academic subject, brand, region, activity, art form, etc., thus making a real and measurable difference in people’s lives and later actions.

Bob will share practical, actionable techniques, best practices, and fresh ideas that session attendees can immediately implement in their own work, creating attractions that truly change the way visitors think, feel, identify, and act.