Solution Spotlight: Betop Group – Customizing Your Landmark – How Core IP Transforms Parks into Must-See Destinations

This session delves into the immense power of intellectual property (IP) in transforming parks and attractions into iconic city landmarks. Learn how creating an IP-centered strategy can revitalize scenic areas, theme parks, and shopping districts while driving foot traffic and enhancing visitor engagement. Real-world highlights, such as Dalian Bear Cave Street and Studio City Macau’s mechanical installations, showcase how strategic IP integration sustains long-term value while elevating entertainment experiences.