Sponsor Spotlight Session: Storyland Studios, Inc. – Secrets of Storytelling

Sponsor Spotlight Session: Storyland Studios, Inc. – Secrets of Storytelling

Tuesday, September 24, 2024 11:15 AM to 11:35 AM · 20 min. (Europe/Amsterdam)
Innovation Stage
Sponsor Spotlight

Information

The most popular experiences in the world are inspired by story. Why do they draw so many visitors per year? It’s because we as humans are wired to be moved by story. Any attraction, no matter how small, can improve its appeal by starting with story to inform strategic, interactive and spatial decisions. Ben Thompson will share the secrets of good storytelling, with examples of powerful experiences driven by compelling narratives.

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