Sela at IAAPA EXPO in Amsterdam

For over fifty years, Sela Group focused on producing innovative rides without losing its identity and its roots. In fact, the main focus has always been on providing quality products that could fully reflect the values of the “Made in Italy” design and that could entertain and surprise young users. An example of this is the Formula Uno, one of Sela Group’s most iconic and best-loved models, which was redesigned on the occasion of Sela’s 50th anniversary. The historic model has been revised from an aesthetic and mechanical point of view, resulting in more attractive and modern lines. The Baby Cars and Baby Bikes thus acquire a sportier and more intriguing look, like the brand new Lampo, Kid-Rider and X-Thunder, with nothing to envy from the latest super cars and motorbikes. However, attention and respect for the past does not preclude an innovative point of view that winks at new technologies. It is precisely this will of improvement that led Sela Group to win the Brass Ring Award for New Products with the Mini Bumper Car UFO at the IAAPA show in Orlando in 2023. UFO allows children to drive with joystick levers and, whether necessary, to be controlled remotely by their parents, via a special cockpit console or pocket joypads. Constant search for new models, for more reliable mechanics and increasingly developed electronics go hand in hand at Sela Group with attention to the customer, who is "accompanied" at all stages of the sale, from the initial design through to after-sales service. In fact, Sela Group team of experts is available to assist the customer in the creation of tracks and pools, as well as to create truly unique products, tailored to the customer's needs. In this case, Sela does not limit itself to the simple creation of customised stickers, but also focuses on the creation of uniquely designed baby car models through the study and design of customised moulds. Reliability, Steadiness, Innovation and Design are some of the pillars on which Sela Group bases its roots, but it is necessary to combine them also with the attention to customer’s needs which follows every step of Sela projects.