Experience UK

Experience UK is the leading trade body for the UK’s experience economy, representing the world-class companies and organisations that create, develop, deliver and operate memorable experiences across the globe.

Established in 2009, Experience UK brings together a diverse community of experience creators, operators, cultural organisations, place shapers, developers, investors and future talent. Our membership spans the full project lifecycle, from strategy, feasibility and masterplanning through to architecture, design, technology, fabrication, fit-out, operations, retail and guest experience.

Our members work across theme parks, visitor attractions, museums, heritage destinations, immersive experiences, live entertainment, cultural venues, resorts, zoos, aquariums and major mixed-use developments. Together, they demonstrate the breadth of UK expertise and the country’s international reputation for creativity, innovation, storytelling and technical excellence.

Experience UK helps members connect with new clients, collaborators and opportunities in the UK and overseas. We work closely with the Department for Business, Innovation, Science and Trade, international trade teams, embassies, consulates and industry partners to identify projects, share expressions of interest and create routes into key global markets. Our programme includes trade missions, UK pavilions, international delegations, webinars, roundtables, networking events, market intelligence and direct introductions to buyers and decision-makers.

We also provide a strong platform for members to increase their visibility through our publications, digital channels, events and partnerships. Our growing network includes more than 300 member organisations, while our newsletter reaches approximately 13,000 subscribers and our website attracts more than 530,000 visits annually. The Experience UK Guide has achieved more than 81,000 downloads, providing an important showcase for UK capability and expertise.

At the heart of Experience UK is collaboration. We bring together businesses of every size, from emerging studios and specialist suppliers to established international consultancies, operators and delivery partners. Our sector-led Steering Groups ensure that our activities respond to members’ priorities and reflect the changing needs of the wider experience economy.

We champion the economic, cultural and social value of experiences, advocate for the organisations behind them and create opportunities for the UK supply chain to compete internationally.

Whether you are looking for creative expertise, specialist partners, innovative technology, operational insight or complete project delivery, Experience UK provides a trusted gateway to one of the world’s most experienced and dynamic experience economy supply chains.

Visit us to meet our members, explore potential partnerships and discover how UK expertise can help bring ambitious experiences to life.