The Future of the Attraction Industry

Tuesday, September 22, 2026 1:00 PM to 2:00 PM · 1 hr. (Europe/London)
EDUSession
Current TrendsInnovationLeadershipPlanning

Information

The businesses that thrive tomorrow will be the ones that understand what's coming today.

Our industry has changed fundamentally in recent years, and the pace of change shows no sign of slowing. Against that backdrop, IAAPA’s Vision 2035 taskforce undertook a comprehensive research initiative to answer a critical question: How will our industry evolve over the next decade? No one has a crystal ball - but this report is grounded in rigorous research, data, and surveys among both industry professionals and consumers, offering attendees a clear view of where to focus their attention.

The goal was to deliver a comprehensive, forward-looking assessment of the emerging trends, potential disruptions, and innovative opportunities set to shape our industry through 2035.

This session opens with key findings from that research. Members of the project task force will then share what the results mean to them - offering candid perspectives on the opportunities, risks, and implications facing their peers across the industry.

Whether you're planning investments, assessing risk, enhancing guest experience, or preparing your workforce for what's next, this session is designed to help you turn foresight into action.

CONTENT DELIVERY
In-personOn-Demand
LEARNING OBJECTIVES
• Learn about IAAPA’s recently completed study focused on the future of the attractions industry. • Better understand the forces, trends, and future scenarios shaping the future. • Hear from members of the project task force regarding implications. • Foster thinking and conversations on how the results will apply to your company, region or industry sector.
LANGUAGE
English
TRANSLATIONS AVAILABLE
AI Translation

Attendance & Access

ENTRY REQUIREMENTS
Included with Show Floor & Education Conference

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