Go behind the scenes of World of Frozen, Disney’s groundbreaking immersive land that first debuted at Hong Kong Disneyland and later expanded to Disneyland Paris.
In this candid conversation moderated by Massimiliano Freddi, Ali Rubinstein and Michel den Dulk will share how one of Disney’s most successful global IPs was transformed into immersive, culturally relevant experiences across two distinct markets. From creative vision and storytelling to operations, guest flow, and climate adaptation, attendees will gain a rare look at the decisions that shaped the development of both destinations.
The discussion will explore how the Hong Kong project became a creative foundation for Paris, revealing how guest feedback, operational insights, and lessons learned informed the next evolution of the experience. Along the way, the speakers will highlight what worked, what changed, and why.
Beyond World of Frozen, the session will examine broader themes relevant to attractions around the world, including designing for scalability, balancing global brands with local relevance, and creating immersive environments that remain compelling over time.
Whether you're developing a new attraction, expanding an existing destination, or looking to deliver more meaningful guest experiences, this session offers valuable insights into how one of the industry's most ambitious themed lands evolved across cultures and continents.
