This event will start at Swingers West End and not at Excel London.
The indoor entertainment industry continues to evolve at a rapid pace. New technologies, changing consumer behaviors, shifting market conditions, and increasing competition are creating both challenges and opportunities for operators worldwide.
Join fellow industry professionals for dynamic expert-led EDUTalks, panel discussions, and interactive EDUTours. Attendees will explore the trends shaping the future of indoor entertainment and discover practical strategies for driving growth, enhancing guest experiences, and building resilient businesses.
Schedule:
09:00: Badge pick-up and welcome coffee at Swingers West End (Address: 15 John Prince’s St, London) (Please keep in mind, this event does not start at Excel London)
09:30: Observation and Trends in Indoor Entertainment
09:40: Still in Game: Learnings from a Decade of Staying Relevant in Competitive Socialising
10:00: AI Powered Marketing: What Works, What Doesn't, and What the Industry Really Thinks
10:30: From Visitors to Viral: The Impact of Social Media and Influencers on Indoor Entertainment
11:00: Comfort Break
11:20: Panel – The New Reality: Building Resilient Businesses in an Unpredictable World
12:20: General Introduction by Swingers West End
12:30: EDUTour: Exploring Swingers West End
13:00: Networking lunch
14:00: Transfer by metro to the O2 Arena
15:10: EDUTour at the O2 Arena: Clip' n Climb, Up at The O2, Mamma Mia, the Party!
17:15: Transfer to Toca Social and comfort break
17:30: EDUTour: Exploring Toca Social
18:30: IAAPA and BALPPA Networking reception
20:00: Event ends
Host venues will include Swingers West End, Toca Social and other venues in The O2 Arena.
IAAPA member only.
