Indoor Entertainment Day *Sold Out*

This event will start at Swingers West End and not at Excel London.

The indoor entertainment industry continues to evolve at a rapid pace. New technologies, changing consumer behaviors, shifting market conditions, and increasing competition are creating both challenges and opportunities for operators worldwide.

Join fellow industry professionals for dynamic expert-led EDUTalks, panel discussions, and interactive EDUTours. Attendees will explore the trends shaping the future of indoor entertainment and discover practical strategies for driving growth, enhancing guest experiences, and building resilient businesses.

Schedule:

09:00: Badge pick-up and welcome coffee at Swingers West End (Address: 15 John Prince’s St, London) (Please keep in mind, this event does not start at Excel London)

09:30: Observation and Trends in Indoor Entertainment

09:40: Still in Game: Learnings from a Decade of Staying Relevant in Competitive Socialising

10:00: AI Powered Marketing: What Works, What Doesn't, and What the Industry Really Thinks

10:30: From Visitors to Viral: The Impact of Social Media and Influencers on Indoor Entertainment

11:00: Comfort Break

11:20: Panel – The New Reality: Building Resilient Businesses in an Unpredictable World

12:20: General Introduction by Swingers West End

12:30: EDUTour: Exploring Swingers West End

13:00: Networking lunch

14:00: Transfer by metro to the O2 Arena

15:10: EDUTour at the O2 Arena: Clip' n Climb, Up at The O2, Mamma Mia, the Party!

17:15: Transfer to Toca Social and comfort break

17:30: EDUTour: Exploring Toca Social

18:30: IAAPA and BALPPA Networking reception

19:30: Event ends

IAAPA members only.