Across Europe and beyond, shopping centres, retail parks, and mixed-use destinations are redefining their purpose. No longer focused solely on shopping, these venues are evolving into experience-driven destinations where entertainment plays a critical role in attracting visitors, increasing dwell time, and creating reasons to return.
As this transformation accelerates, entertainment operators are discovering new pathways for growth, expansion, and partnership within retail environments. Yet understanding the opportunities, challenges, and expectations of this sector requires a different perspective than traditional outdoor attraction development.
In this introductory panel discussion, attendees will hear from three experts representing market research, operations, and real-case examples. Together, they will explore the trends fueling the growth of retail-based entertainment, what landlords and developers are looking for in attraction partners, and the factors that differentiate successful entertainment concepts from those that struggle to gain traction.
Whether you operate an indoor attraction, manage an outdoor venue considering expansion, or are simply seeking to better understand this rapidly evolving market, this session will provide valuable context and actionable takeaways to help inform your future growth strategy.
This session is one of two sessions co-organized as a partnership with MAPIC, the global hub for retail property players. We invite you to continue the conversation in The Deal is Just the Beginning: An Exchange on Retail and Entertainment Partnership set to follow this session in South Gallery Conference Room 5.
