Where Is Time Costing You Revenue?

Attractions often focus on attendance and capacity when evaluating growth. But across the guest journey, time is quietly eroding revenue. 

Delays at entry. Confusion during discovery. Unmanaged queues. Silent gaps before and after a visit. These moments rarely appear in financial reporting, yet they compound in conversion, per-capita spend, and lifetime value. 

In this session, Mike Evenson introduces The Four Time Taxes, a practical framework for identifying where momentum breaks and revenue leaks occur across the guest experience. 

Attendees will gain a new lens for evaluating operations and a clearer understanding of how infrastructure and engagement strategy must work together to reduce friction, activate idle moments, and unlock growth without expanding physical capacity.