GenAI in the Attractions Industry: Building a Secure AI Strategy at MACK Group

As generative AI transforms the attractions industry, operators face a critical dilemma: How can we leverage the power of large language models without exposing sensitive guest data, HR files, or proprietary attraction designs to public AI platforms? 

Enter the strategy around “Ecki”, the custom, secure enterprise AI assistant developed by MACK One for Europa-Park, MACK Rides, MACK Animation and VR Coaster. Designed for business leaders, this session unpacks the complex technology in clear, accessible language, demonstrating how to transition from unstructured "shadow AI" to a secure, GDPR-compliant AI ecosystem that elevates operational quality.

What you’ll learn:

• How tailored GenAI enhances team output across marketing, engineering and guest services without sacrificing quality.
• How the "Privacy Sandwich" automatically pseudonymises sensitive data with zero cloud data retention.
• How to foster a secure AI culture through practical team training, human oversight and governance.