IAAPA Expo Europe 2026
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Beautiful Soft Toys by Wilberry, sister company of The Puppet Company, loved by children and adults of all ages. From Comforters and Mini Plush through to larger, extra-special gifts, there's something for everyone at all price points.
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Gifts, Novelties, Souvenirs
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Plush
The Puppet Company Ltd
North Exhibit Halls N19-N23 · N4906
The Puppet Company and Wilberry Toys are an award-winning family business and the world's leading supplier of puppets and plush toys, creating products loved by children and adults alike around the globe. With over 800 products designed to inspire learning, imagination and fun for all ages, we offer the ultimate in year-round gifting. Our range includes finger puppets, hand puppets, comforters, soft toys, backpacks and more — alongside a bespoke product and custom design service. From seasonal favourites to eco-conscious gifts, every product meets the highest standards of safety, quality and sustainability. Designed for imaginative play and perfect for experiential activations, our licenses and partnerships include the Natural History Museum, RSPB, Paddington, Elmer, Numberblocks and Peter Rabbit. Now celebrating our 25th anniversary, we create screen-free, imagination-powered play loved around the world. From exclusive collections to global favourites, distributed across over 40+ countries, our products make memorable gifts for every occasion
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