Mystery Shopping is qualitative market research that utilizes regular customers in your market to anonymously evaluate your guest experience. Mystery shoppers provide an independent, objective assessment of your entire operation using custom criteria specific to your attraction. They relay their experiences as a guest from start to finish, focused on areas such as customer service, cleanliness, safety and loss prevention. The detailed feedback defines what the average customer is experiencing and helps identify to what extent your attraction is delivering on your companyies service expectations and brand promises. The findings help identify operational, policy, procedural and training changes or improvements that can be made. The reports also document staff behaviors that should be coached and developed or acknowledged and rewarded.
Industry Fanatics – Amusement Advantage is the only provider working exclusively with the attractions industry. Specialization creates instant synergy with clients through our understanding of the unique challenges associated with your environment. We work with all types of attractions, entertainment venues and tourism related activities and facilities.
Proven Results – For 30 years, our company has implemented programs for over 500 attractions of varying size across the US and Canada. Our portfolio includes independent owner operators, franchisees, small chains and corporate clients. We have extensive experience working directly with attractions along with vendors and subcontractors.
Total Customization – We partner with you to completely custom-tailor a program that best meets the needs of your organization. We incorporate existing employee recognition and reward programs and offer on-the-spot employee recognition and award programs. We use industry-standard and facility-specific criteria to establish your unique evaluation criteria. Our programs are adapted and molded as needed to meet your changing goals and programs.