Solution Spotlight: SEGA – Rebuilding an Icon

SEGA’s Ivo Gerscovich (Head of Sega Brands; Chief Business & Brand Officer, Sonic the Hedgehog) will discuss the success of the iconic Sonic the Hedgehog brand and the journey to rebuild and revive this celebrated franchise, bringing it back to the forefront of entertainment. The presentation will include key takeaways, offering practical insights into the strategies and efforts behind this remarkable comeback—insights anyone can apply to build, rebuild, repurpose, or expand their brand.