Mini Melts Rolls Out Fresh Look for a New Era of Growth

Mini Melts, the premium beaded ice-cream brand, is debuting a full brand refresh, including an updated logo, revamped website, modern packaging, and refreshed distribution equipment, to support its rapid expansion and evolution. With a 2023 investment fueling growth across new markets and channels, the new visual identity will roll out in early 2025 and underpins the brand’s ongoing leadership and fun-first promise.