The Art of Merchandise: Storytelling, Creativity, and Revenue

Merchandise plays a pivotal role in creating lasting guest memories. This session showcases innovative strategies from Hong Kong Disneyland Resort and Ocean Park Hong Kong, exploring how storytelling, creative product development, and IP integration transform merchandise into powerful engagement tools.

What You’ll Learn:
- Discover Disney’s experiential retail strategies and their impact on guest satisfaction.
- Explore Ocean Park’s panda-themed product development and licensing journey.
- Apply storytelling techniques to merchandise design and retail experiences.
- Learn actionable strategies to enhance guest engagement through creative merchandise.