UK Department for Business and Trade

Experience UK is the trade body for the Experience Economy. We represent companies engaged in creating, operating and delivering amazing visitor experiences and attractions.

Our members create the magic to themed attractions, museums, galleries, family entertainment centres, retail experiences, public and installation art, urban revitalisation projects, brand experiences, festivals, exhibitions and live events.

This year's UK Pavilion will be brough to life with the iconic Aardman IP, Shaun the Sheep. Alongside Shaun will be our stand concept designers Katapult, Wild in Art, UCARGO, Holovis, BatFast, Singa, Wild Republic, Sports Coach Simulator and Semantic. Or friends at Photo Experience will be capturing visitors and printing memories throughout the expo!

Our presence at IAAPA Europe coincides with a trade mission that will see a number of our members visiting this years sow, including: Lodestar, Digital Projection, Taylor Made Designs, Engage Works, DJ Willrich, Buzzshot, Clockwork Dog, NEWSUBSTANCE, and SKYMAGIC.

Make sure you call and see the home of UK creativity and innovation on booth 8624, we even have refreshments in our HM Government hospitality lounge!