Valo Motion Showcases 3 New Active Mixed-Reality Games at IAAPA Expo Europe 2024

Valo Motion Showcases 3 New Active Mixed-Reality Games at IAAPA Expo Europe 2024, Demonstrating Its Annual Game Release Strategy HELSINKI, Finland (10th September 2024) – Valo Motion, an innovator in active, mixed-reality attractions, is thrilled to announce its participation in the IAAPA Expo Europe 2024 in Amsterdam, Netherlands. Valo Motion will showcase its complete lineup of interactive attractions—ValoClimb, ValoJump, and ValoArena—alongside new, original mixed-reality games for each platform. With more than 220,000 Valo Motion games played daily across 1,350+ installations in over 75 countries, the company has set an ambitious goal to reach 1 million plays per day by 2030. This marks Valo Motion’s 8th year at IAAPA, where the company has earned three prestigious Brass Ring Awards for ValoJump and ValoArena. “By creating interactive, family-friendly games, we help operators boost guest engagement and repeat business. Players love our action-packed, fun gameplay, and operators benefit from increased foot traffic. It’s a win-win. We’re also committed to releasing new games for our mixed-reality platforms each year, ensuring these attractions stay fresh and continue to deliver value by attracting new visitors time and again,” said Dr. Raine Kajastila, CEO of Valo Motion. Three exciting game releases for 2024: Advancing Valo Motion's company mission to get people of all ages moving In 2024, Valo Motion expanded its game catalog with three new original games. Photobomb: Hilarious photo challenge game for ValoArena Launched in April 2024, this new game for mixed-reality playground ValoArena turns participants into celebrities on the red carpet. Competing to strike the most outrageous poses, players aim to score maximum points by being the most visible "star" in each crazy snapshot. Designed for players aged 6 and up, Photobomb offers a social gaming experience that’s equally enjoyable for kids and adults. Climball Legends: Upgraded legendary climbing game for ValoClimb Introduced in May 2024, this game for ValoClimb, the augmented climbing wall, is a sequel to the viral sensation Climball, which received over 250 million social media views worldwide during its 2016 launch. Climball Legends enhances the original pinball-meets-air-hockey-meets-climbing concept with innovative freeform hitting mechanics, challenging climbers to outmaneuver their opponents and score goals. With dynamic, fast-paced gameplay, Climball Legends is accessible to beginners while providing depth for experienced climbers. Dunk It!: Thrilling basketball game for ValoJump Released in August 2024, Dunk It! brings basketball dreams to life on ValoJump’s interactive trampoline platform. This mixed-reality game fuses entertainment with physical activity, turning players into slam dunk superstars. Suitable for both young kids and young adults, Dunk It! delivers an immersive, basketball-themed experience. Fully automated multiplayer attractions with shareable videos for boosting venue visibility All of Valo Motion's products—ValoClimb, ValoJump, and ValoArena—are rooted in the company's mission to motivate people of all ages and skill levels to get moving. Designed to promote family bonding and social play, these multiplayer games are fully automated, requiring no extra attendants, wearables, or cables, significantly reducing venue operators' operational costs. Valo Motion’s attractions come with a unique built-in video booth feature that can boost venues’ visibility and help attract more visitors. As guests play, their sessions are automatically recorded and sent directly to their email inboxes. These social-media-ready videos, complete with the venue's branding, are perfect for sharing online. This user-generated content creates a snowball effect of free promotion and increases venues’ social media presence. Valo Motion warmly invites media members and journalists to visit booth #12250 at The RAI Business Center from September 24th to 27th to experience our attractions firsthand and test our latest game releases. ### Media Contact: Prakhar Sharma [email protected] About Valo Motion Founded in 2016, Valo Motion is a Finnish game company that designs, develops, and manufactures cutting-edge interactive MR/AR games and technology that help people find the joy of exercise. Valo Motion’s products ValoArena, ValoJump, and ValoClimb are known for their high-quality and innovative design and are used in various settings, including theme parks, arcades, and activity parks as well as in hospitality and retail locations. With the proprietary ValoVision motion detection technology, players truly become immersed in the game world. Valo Motion's products get more than 220,000 plays daily in more than 75 countries. Valo Motion has introduced ValoPark, a Mixed-Reality destination designed for high-traffic retail spaces, offering an engaging, active entertainment experience that fits within small footprints. ValoPark is the latest innovation aiming to redefine the future of retail leisure and entertainment. Valo Motion also has the first-ever Active eSports League ValoLeague for mixed reality climbing walls and trampolines. The company's head office is located in Helsinki, Finland. For more information visit: valomotion.com or contact [email protected]