Barrado Makes Its IAAPA Debut: Redefining Plush as Pop Culture Icons
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For more than five decades, Barrado has been redefining what plush can be.
Founded in 1973 in Spain, the company has grown into an international benchmark for plush collectibles, combining craftsmanship, creativity, and pop culture. Today, Barrado partners with some of the world’s most iconic brands — from anime legends like One Piece to music icons such as Iron Maiden’s Eddie — while also developing original creations that delight collectors and fans of all ages.
This year, Barrado proudly makes its first appearance at IAAPA, the global stage for amusement and attractions. More than an exhibition, it is an opportunity to showcase how plush toys can elevate the guest experience in theme parks, family entertainment centers, and leisure destinations worldwide.
What makes Barrado unique is not only its licensed and original collections, but also its ability to design tailor-made plush concepts that adapt to each partner’s story, characters, and brand universe. From exclusive product lines for gift shops, to co-branded collectibles and limited editions that extend the emotional bond between visitors and their favorite attractions, Barrado delivers solutions that merge entertainment with memorabilia.
Why Barrado matters for the amusement industry:
· Proven expertise: 50+ years creating plush loved by generations.
· Cultural connection: Official collaborations spanning anime, gaming, cinema, music, and children’s classics.
· Premium quality: Plush that stands out in design, durability, and detail.
· Customization power: Bespoke developments for parks, attractions, and IP owners, turning experiences into lasting memories.
· Global reach: Offices and partners across Europe, Asia, and the Middle East.
Under its new brand vision, “Taking plush toys further”, Barrado aims to inspire the industry with plush that is more than a souvenir — it’s a bridge between imagination, culture, and unforgettable experiences.
