At IAAPA Expo Europe, Hololabs Studio will unveil Abyss MR, a demonstration of a new mixed-reality attraction format. It begins in a room of real sets and props where guests prepare for adventure in a submarine as sharks circle past the glass, steam rises from the vents, and water climbs around them. Once the headsets go on, the real and the virtual blend as guests move to the next room, where they are immersed in a free-roam VR environment. Clever spatial design makes the compact space feel ten times its size and lets players descend to the ocean floor in ways no physical set could. The journey ends in a third room where the attraction becomes a dark ride, with a cinematic finale on motion seats, timed to the escape.
This new mixed reality format is engineered to address the three-cornered problem every LBE operator faces: How to maximize immersion, capacity, and footprint. Groups are stacked across parallel rooms so a new party enters every ten minutes, giving theme-park throughput in a retail-sized footprint. The Hololabs team is eager to share their product vision, along with floor plans, room layouts and revenue-per-square-metre modelling, ready to be reskinned for any world, any characters, any story, from action-adventure to cultural experiences.
Find us at booth N4515 for a taste of the Abyss MR show set and a playable demo.
