Games and Merchandise Excellence Award Presentation and Panel Discussion presented by DOF Robotics

Thursday, May 14, 2026 10:00 AM to 10:40 AM · 40 min. (America/Cancun)

Zamna’ Yumm Xulv, Salones Tierra, Casa Tierra, Hotel Xcaret México

Award Presentation & Panel

Information

Explore how this year’s winners brought retail and games to life through innovative prizes, creative souvenirs, and thoughtfully designed spaces that extend the guest experience beyond the attraction.

Awards will be presented for:

Best Collective Visual Merchandise Display: Limited Operation
Best Collective Visual Merchandise Display: Year-Round Operation
Best Individual Visual Merchandise Display
Best Custom Retail Souvenir: Limited Operation
Best Custom Retail Souvenir: Year-Round Operation
Best Customized Game Prize

DOF RoboticsDOF Robotics, a global leader in robotic systems, immersive education and amusement technologies, motion simulators, game and content development, and image interpretation software, continues to shape the future of amusement worldwide. Following its successful IPO on Borsa Istanbul, the company marks a new chapter of innovation and growth expanding its global presence, investing in R&D, AI, Cyber Security, and delivering cutting-edge simulators and story-driven experiences that redefine immersive amusement.

Speakers

Sam Rhodes

President of North AmericaDOF Robotics

José Fernández

Director of Stores (Parks & Resorts)Xcaret Park

Clarisse Linhares

Marketing DirectorBeach Park

Fabiola Vázquez

Retail Sales DirectorAFRICAM

Registered attendees

Denise Beckson

VP/Chief Administrative & External Affairs OfficerMorey's Piers