Engaging Gen Z: A People-First Workforce Framework

Engaging Gen Z: A People-First Workforce Framework

Wednesday, June 10, 2026 1:30 PM to 2:30 PM · 1 hr. (Asia/Hong_Kong)
Education Room 1 (S423-424)
EDUSession
Human ResourcesLeadership

Information

Gen Z is reshaping the workforce, and engaging this generation is essential for the attractions industry. In this session, TEEG (winners of the 2026 IAAPA Brass Ring Award for Best Training Program) shares how their people-first approach has authentically attracted, inspired, and retained Gen Z team members, delivering measurable results.

Participants will explore TEEG’s award-winning framework, which focuses on six critical moments of the employee experience: Attract, Grow, Boost, Nurture, and Protect. Learn how to design values-driven recruitment, create engaging development programs, and foster a culture of belonging, growth, and well-being.

What You’ll Learn:
- Attract: Recruit Gen Z with purpose-led strategies and social authenticity.
- Grow: Build development-focused, engaging learning experiences.
- Boost: Motivate with meaningful recognition and flexible rewards.
- Protect: Prioritize inclusivity, well-being, and psychological safety.
Nurture: Foster trust through transparent, two-way communication.
CONTENT DELIVERY
In-person

Attendance & Access

ENTRY REQUIREMENTS
Included with Show Floor & Education Conference Registrations

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